About Us

OUR HISTORY

Business training programmes have used sport as a reference for years, but usually as an interesting analogy or example of what dedication can achieve.


Our founder, Steve Reeve, believed there was more to it than that and set out to understand how sports teams develop skills and motivation.


Through his relationships with Charlton Athletic, Portsmouth FC and Southend United, he was able to study sports methodologies, and combine them with proven business practices, to create a totally unique approach to development in individuals and organisations.


That approach has been proven to deliver results, and is now available to you.

Being The G.O.A.T.

“The G.O.A.T.” is a sporting term used to define ‘The Greatest Of All Time', people all over the world use the phrase to debate who truly is “The G.O.A.T.”

 

Our programmes are inspired by the methodical approach used in sport as it is known to achieve incredible results.


We believe best practice should be common practice, that learning never stops and that to be the best, you must keep developing your skills.


Here at Be The G.O.A.T. we help you achieve just that, while still enjoying your life outside work.


Our mission is to improve skills in those who want greater fulfilment at work, while balancing all other aspects of their lives.


By making small changes, you can build new habits which allow you to achieve way more than you ever thought possible.

 

Being the GOAT is not about being the best in your field, it's about being the best YOU can be and achieving your potential.



CORE VALUES

                         Integrity

We conduct ourselves in a way that inspires confidence and trust, and this is also a key element of our development programmes.

                         Simplicity

Skills development is not a mysterious, dark art. We show how progress can be achieved by anyone with the right approach.

                          Humour

If people are smiling, they are enjoying what they do and will accept new ideas more easily.

                          Balance

All aspects of our lives are important, we show how success at work doesn't have to be at the cost of your personal life.

                          Practical

Theories help explain principles, but everything is orientated towards real world application of the tools and skills we deliver.

                           Personal

Everyone is an individual, and we treat every team member and customer in a way that respects their beliefs.

Why we're different

Every task can be broken down into a process.


Every process can be broken down into a set of skills needed to execute the process.


However, those skills will be applied and developed differently by every person who uses them, because we are all individuals.



We will develop your sales and leadership skills without trying to change the person you are.

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